The grass is always greener on the other side of the fence. So why should we do more in terms of sustainability? And what exactly should this be?
Try to think about it this way: a sustainability strategy is not so much different from tilling a field:
Phase 1 – Finding the right land
(or: plan and define the scope of your sustainability efforts)
How can your business become more sustainable? Is it by saving paper printouts? Could it be a flexible working hours scheme? Sustainability is a wide field indeed. I help you determine at which stage of development your sustainability efforts are and where there’s room for improvement on your way of getting even better.
Phase 2 – Choosing the right type of crop
(or: aligning a business plan with sustainability goals)
Business strategy and sustainability do not have to be arch enemies. There are synergies between business strategy and corporate sustainability. Just to give you an example: you can leverage your employer branding by cooperating with a local daycare center. Result: your employees know their kids are in good hands while they’re focusing on their jobs, plus the daycare center is happy to have you as a new client! Let’s be creative work this out together!
Phase 3 – The Plower, The Planter, The Sower
(or: stakeholder analysis and stakeholder management)
All of your stakeholders (employees, partners, customers) are aware of what your company’s sustainability efforts are . Great! If this is not the case I’ll show you how to convince and engage skeptical stakeholders with facts about your new or revised sustainability strategy, e.g. through adeptly worded articles or presentations at company events.
Phase 4: Harvest season
(successful implementation of your sustainability strategy and report)
Time for Show & Tell: your sustainability strategy is in place, your stakeholders are supporting your sustainability goals and both your goals and, if applicable, interim results are recorded in the sustainability report. The report is not just a marketing tool: it represents the entirety of your corporate responsibility efforts – and not just in your company’s immediate business environment but also in a broader social context. I’ll show you how this works – whether in a short report or in an extensive document.